Yee (2013) conducted a study to investigation players motivation for MMORPGs. Early he critics the lack of empirical data behind Bartle’s Player types. Noting that the player types were not mutually exclusive and in fact have a significant degree of crossover. Yee opted for a factor analytic approach, “Players used a five-point fully labelled construct-specific scale to respond” to a 40 question survey.
The Results
Yee (2013) exposed the following factors and sub components in motivation. Noting the the data identified that a high score in one factor did not suppress a high score in another factor.
| Achievement | Social | Immersion |
|---|---|---|
| Advancement – Progress, Power, Accumulation, Status Mechanics – Numbers, Optimization, Templating, Analysis Competition – Challenging Others, Provocation, Domination |
Socializing – Casual Chat, Helping Others, Making Friends Relationship – Self-Disclosure, Find and Give Support Teamwork – Collaboration, Groups, Group Achievements |
Discovery – Exploration, Lore, Finding Hidden Things Role-Playing – Story Line, Character History, Roles, Fantasy Customization – Appearances, Accessories, Style, Colour Schemes Escapism – Relax, Escape from Real Life, Avoid Real-Life Problems |
References
Yee, N (2006) Motivation for Play in Online Games, Cyber Psychology and Behavior. Volume 9, issue 6. pp 772-775.
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